By Temi Okesanjo, Political Strategist
As we approach the 2024 U.S. election, Donald Trump’s potential return to the White House is more plausible than many might expect. Several critical factors contribute to this momentum, not least of which is the challenge Kamala Harris faces in detaching herself from the Biden administration’s perceived economic missteps. With inflation still a pressing issue, public frustration over the rising cost of living and mixed economic outcomes may reflect poorly on Harris as the Democrat”s nominee, given her vice-presidential role in shaping and defending these policies.
Trump’s strict stance on immigration particularly his rhetoric around border security has resonated not only with his core base but with sections of the American elite who, though quiet on the surface, generally favour tougher immigration policies. This also speaks a lot to the concerns about security and economic pressures linked to immigration, which has become a hot-button issue over the last few years.
A notable weak point in the Democratic strategy has been Harris’s struggle with communication. Unlike Obama, who captivated audiences and mastered the art of persuasion, Harris has faced moments where her responses appeared uncertain or unconvincing, particularly on complex economic issues. These perceived lapses in “talking power” diminish her ability to connect with undecided voters who need reassurance during times of economic strain.
Moreover, the Democrats appear to be focusing excessively on Trump himself, critiquing his character more than addressing voter needs. This approach has left room for Trump to control the narrative by using data and statistics that spotlight the flaws of the current administration, often tying Harris directly to them. His messaging emphasises economic underperformance, which resonates with Americans who feel their standard of living has declined.
An underlying overconfidence among Democrats may also be at play a factor that historically can backfire. Trump’s continued popularity, regardless of his controversies, is an asset that could sway the election. Finally, we must acknowledge the question many analysts are pondering. is America truly ready for a female president? While society has progressed in many ways, electing a woman, especially in turbulent economic times, may still seem uncertain for many Americans.
The Democrats strategy, coupled with Trump’s calculated messaging and popularity, makes a potential Trump victory conceivable.
Temi Okesanjo is a political strategist and former consultant to the Nigerian Presidency.
